Marketing personalization just might be the next best thing to personal contacts with old, new, and prospective customers. In a way, creating a lasting custom book for and around your small business is a way of "cloning" yourself over and over again to stand in front of people you have never even met. A personalized book for and about your business speaks to people. It plants and preserves your business presence in their environment even in your absence. The book acts as your own personal spokesmen without the need for you being right there on the spot.
A marketing personalization book tells enough about you and your business to create a strong reality and interest in people’s minds. They can identify with you and your business before and after they walk through the door.
Our approach is both direct and indirect in the fact that we employ a kids book or kids story as the carrier wave for who you are and what you do. It is not just about your business, it tells a story related to your products and services that is both entertaining and informative while promoting you and the things you do.
Say you have a business like our client Kenaf Partners USA. Like them, you are working in a field that is virtually non-existent and is being built from the ground up. Marketing personalization can be part of your small business marketing solution.
Kenaf, Seeds for Life contains the lyrics to a song I wrote that could be used as a marketing idea to promote kenaf and its products. All it needs is a little effort and creativity to bring it to light. Who knows where that could lead for Kenaf Partners USA.
Another example of marketing personalization is our book The Quest We Share written for Artists For A Better World. They promote and do activities to establish artist communities with the purpose of doing great things for worthwhile causes, mankind, and the planet.
Having a book that can reach far beyond the limits of your own physical reach is a blessing only limited by one’s imagination.
Artists For A Better World can sell their custom book at their outreach events to gain further outreach. They can distribute them to the press, open doors to radio shows, create press releases, etc. They can do fundraisers to purchase and give away the book at school or charity events. That’s marketing personalization in action.
Each custom book we do is its own entity. People can take them home and read them time and again. They can loan them to friends. Kids take them to school and their friends go home and tell their parents to please get them a copy of The Quest We Share.
Books really are like a hive of worker bees making honey while you are away.
Books Make Booms!
We invite you to tell us your small business story so we can analyze the potential for a custom kid's book that could be used to help brand and grow your business.