A marketing tool that has lasting power does not often come cheap. Big Business spends millions on brand building and name recognition. The biggest companies spend billions.
As small business owners, our pockets are often not very deep. So how do we overcome the problem of creating name recognition on a small business budget?
We believe in the unique power of books. Our Books Make Booms marketing strategy is designed to create for the long term. We think in futures instead of just the present.
By using our small business marketing strategy you can also effectively control the costs and even reduce the marketing cost to zero when implemented into your business. It all depends on how you choose to employ your business specific custom book.
Our custom book, Seeding The World, was written for Kenaf Partners USA as a marketing tool for the hibiscus plant, kenaf. The book was recently picked up and translated into French by Elizabeth Simonetti's Togo Development Partnership and will be distributed to farmers in Togo, Africa for the purpose of helping Togo Africans develop a paper industry in their small country.
Who knows how far this book will reach into the future and help spread far and wide the name brand-- Kenaf Partners USA. This book's reach is kenaf brand building at no cost. This is the power of our Books Make Booms Marketing Tool of building and using Custom Books as part of your small business marketing strategy.
What is a standard?
A standard is a flag, emblem or symbol. It is something that represents something to a client or customer. That is the idea behind our Books Make Booms marketing tool of using custom books. A book is a standard.
In this example, Butterfly Stomach represents and and is working to help brand Cedar Valley's Wild Frontier Fun Park. It is the second largest amusement park in Michigan, but relatively unknown due to its very rural setting in Comins, Michigan. We hope to help change that invisibility through the use of a book.
By having their very own custom book devoted to the park, it can be used in multiple ways as part of the Park's small business marketing strategy.