A positive small business image can be greatly enhanced by positioning your business in a way that engages participation from the whole family. Our small business marketing idea of using kids books as a positioning device goes a long ways towards achieving that highly valued image.
Do you remember those wonderful kids rhymes and children storybooks?
The rhythm and rhyme of their delightful poetry filled the playgrounds and schoolyards with the sing-song sounds and colorful images of children at play. These books were imbued with magic.
You can imbue your business with this same kind of magic by having a custom book built around the valuable final products and purposes for your business. A custom book is like a good employee, a ready-made good-will ambassador to help create and sustain a good public relations image.
Kids stories span the generation gap. They can be entertaining as well as educational. The possibilities are only limited by one's imagination.
Applying the principle of Books Make Booms to your business, we believe kids storybooks filled with rhythm and rhyme will have a greater audience than a dry fact based book that lacks any pizazz* for engaging and holding your book readers.
We underestand the challenges. We have done fact based books for kenaf*, but with the added dimension of illustrations and poetry to get those facts across. Reaching beyond facts into the realm of aesthetics is key to building strong brand. With kids books we are thinking of the whole family and the future. A future when your business will pass into the next generation and beyond.
*pizazz- the quality of being exciting; attractive or filled with vitality
*kenaf- Hibiscus cannabinus, of the mallow family of plants, yielding fiber, core and oil with over 25,000 known uses. It is related to cotton and okra, and is not as mistakenly characterized, hemp.
A small business cannot afford to turn customers away with bad manners, poor service or products that fail to deliver what the customer expects.
If you are an ice cream parlor and you only have one flavor of ice cream, you are in trouble. If your counter person is impolite and unprofessional, your image will suffer. If we supplied you with a book full of mis-spelled words and depressing characters, your image might be a bit tarnished. Thankfully, we pride ourselves in writing positive books full of color and imagination.
Any errors or mistakes anyone might find are quickly updated and remedied by Books Make Booms. Even the best and stringently edited books can be found to have a glitch here and there, but because of our print on demand policies we can quickly update all of our books unlike a traditional publisher's mass-produced printings.
While our custom made books cannot provide your employees with good manners, good service, or change how many flavors of ice cream you offer, they can be one of your businesses' integral public relations ambassadors.
For additional strengthening of your businesses' good will and image, we highly recommend positioning your business with and using The Way To Happiness booklets.
To discuss a custom book for your business, please contact us at firstname.lastname@example.org